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Find the step where customers slip away.

Every customer takes the same few steps. They find you, check you out, reach out, hear back, and hire you. We put a number on each step, find the biggest drop, and fix the parts we can reach.

Where we’ve built.

  • Pluralsight
  • I Will Teach You To Be Rich
  • Saddle Rock Legal Group
  • Canopy
  • Workstream
  • Clientbook
  • SponsorCX
  • Transactly
  • cconnect
  • Bear Fox Marketing
  • Aleph
  • TourNav

We work on the six steps every customer takes.

You can see what you spend and what comes in. The customers you lose slip away in between, at steps nobody measures. These are the steps we measure and change.

  1. They find you

    Google search, Google Maps, your ads, and what AI assistants say when someone asks who to call.

  2. They check you out

    Your website, your reviews, and the first promise people read.

  3. They reach out

    Calls, forms, and bookings, and knowing which source sent each one.

  4. They hear back

    How fast a real person answers, day and night, and what happens to a missed call.

  5. They hire you

    Which sources turn into paying work, and the follow-up after a quote. The close is yours.

  6. They vouch for you

    Asking for a review after every job, and putting customers’ own words on your site.

What we leave alone: your price, your product, the close, and the work itself. Those are yours. We work on the steps above, where we can reach them.

Start free. Then see it in your own numbers.

Three steps. A free funnel snapshot built from public data. Then the paid map: your own numbers on every step your records cover, ending with your three biggest leaks. Then the fixes, if you want us to do them.

Funnel snapshot

Freefrom public data, after a 20-minute call

We read what anyone can see: your website, search and Maps results, your reviews, public ad libraries, and what AI assistants say about you. You get a short PDF: what’s working, what’s leaking, and what to fix first.

  • Read only: we don’t log in, send test forms, or make test calls
  • Ready within 3 business days of the call

The fixes

Quotedone fix at a time, from the map

You pick which leaks to fix first. We quote each one, or you hand the list to your own team. The map is yours either way.

  • Call tracking, speed to lead, reviews, your site, and your ads
  • We measure each fix against the map’s numbers

For owners who get leads and can’t see where they go.

We work with owner-led companies where every sale starts with a call, a form, or a booked meeting: home services like restoration and contracting, B2B services firms, and software sold on a call.

You’re a fit if

  • You get calls, forms, or booked meetings every week
  • You spend on ads, a website, or both, and can’t say which part pays
  • You still decide where the marketing money goes
  • You’d rather see the numbers than a slide deck

We’re not a fit if

  • You don’t get leads yet. Build demand first. We measure it once it’s there.
  • You want someone to run ads and nothing else
  • You want a promise of more leads. We promise to show you where yours go.

What to expect, and how fast.

  • 1business dayto answer every message
  • 3business daysfrom the call to your free snapshot
  • 2weeksfrom read-only access to your paid map

How we work

  • Every number names its source. If we couldn’t measure something, we say so.
  • Public data only until you give us access. Then read-only.
  • We change nothing in your accounts without your OK.
  • A founder checks every report before it reaches you.
  • You keep the report and the data.

Before you ask.

Short answers. If yours isn’t here, email hello@gomodulr.com.

What’s in the free funnel snapshot?

A short PDF built from what anyone can see: your website, Google search and Maps results, your reviews, public ad libraries, and what AI assistants say when someone asks who to call. It shows what’s working, what’s leaking, and what to fix first.

Do you need my logins?

Not for the snapshot. It uses public data only: we don’t log in, send test forms, or make test calls. The paid map uses read-only access to the accounts you choose, and we change nothing without your OK.

What does the paid map cost?

A fixed price for a fixed scope, agreed before we start. It depends on how many accounts you connect. You’ll have the number before you decide.

What do I get at the end of the paid map?

Your numbers on every step your records cover, the rate from one step to the next where your records have it, and one line: your three biggest leaks, and about what each one costs you a month.

Do you do the fixes too?

If you want us to. We quote each fix from the map. Or hand the list to your own team or your web developer. The map is yours either way.

Can you promise more leads?

No. We can show you where your leads go and fix the steps we can reach: how people find you, your site, your forms, how fast you answer, and how you ask for reviews. Your price and your work stay yours.

Who does the work?

MODULR’s founders, Braden and Jon. They spent the last decade building marketing systems and teams.

We’re building this in public.

Every week in The Whole Machine, we show what we built, what we found, and what it changed.

Prefer to read first? Browse past issues ↗