Imagine this: you just launched your latest email campaign—the one you poured hours into, finessing every word and nailing every image. This one’s a winner, no doubt. You hit send and picture your customers opening it, excited to engage with your offer.
But instead of glowing metrics, you get a nightmare:
Spam folders. Bounced emails. Blocklists.
Turns out, some bad actors beat you to it. They spoofed your domain and sent fake emails pretending to be you.
Now, the emails your customers need go straight to spam. Leaving your audience confused, your partners wary, and your hard-earned reputation blemished.
We think of sending an email as a simple process. You put in the recipient’s email address, type a message, and hit send. After a few seconds, it shows up in their inbox—easy peasy, right? In reality, there is much more going on behind the scenes.
Let’s take a look behind the scenes by using the USPS as an example. I can write a letter and address it to my friend Amir. I can drop that letter off in my mailbox at home, work, or anywhere with a mail collection box.
This is similar to your email client (like Gmail or Outlook), where you compose and submit your message. Just as the post office picks up your letter from a mailbox, your email provider's Simple Mail Transfer Protocol (SMTP) server receives the message for processing.
From here, the USPS sorts and transfers your message to the general area or neighborhood where the recipient lives. Similarly, after you hit send, your email is passed through several Mail Transfer Agents (MTAs)—intermediate email servers—who route your email closer to the destination.
Once the letter reaches the right neighborhood post office, the carrier checks the house number and drops it off in the correct mailbox. In email terms, the destination MTA delivers the message to the recipient’s inbox on their email server, such as Amir’s Gmail account.
However, a few things can go wrong with this process. Let’s explore three scenarios:
In all three cases, you are unaware what happens with your letter unless Amir reaches out directly to you. That is unless you send it certified.
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is like sending your emails certified. It exists to block fraudsters from faking your email addresses. In simple terms, DMARC ensures your messages are delivered correctly.
No more wondering if your emails are at risk of tampering or impersonation. DMARC builds a wall of trust between you and your audience without threatening the reputation you’ve worked hard to build.
And here’s the best part: with MODULR, setting up DMARC is a breeze. You’ll protect your business, boost email deliverability, and safeguard the trust you’ve built—with no disruption to your email programs.
Email Security: Shield your business from phishing and spoofing attacks with powerful domain-level protection. Hackers use spoofing and brand hijacking to target your team, customers, and partners, causing financial loss and harming your reputation. We simplify email authentication, keeping you secure so you can focus on what matters most. With DMARC, you can proactively avoid email threats—rather than waiting until it’s too late.
Increase Email Deliverability: Get your emails where they belong—right in your customers’ inboxes. Boost sales with messages that feel real, build trust, and spark connections. And if you ever hit a blacklist snag, don’t sweat it—we’ll ping you right away, so you’re always a step ahead.
Protect Your Reputation: Email campaigns only work if they actually reach your customers' inboxes. Without DMARC, your emails are vulnerable to attacks that can tank your deliverability and engagement. Hackers love using spoofing and brand hijacking to trick your team, customers, and partners—leading to financial hits and a bruised reputation.
Let MODULR take the hassle out of your DMARC setup so you can focus on growing your business without worrying about the bad actors. With MODULR on your side, you don’t need to worry about brand impersonators or emails going to spam folders.
Right about now, you may be thinking this all sounds complicated…That’s why we’ve broken down exactly how the process works. Spoiler alert, it’s pretty straightforward.
We start by identifying every legitimate tool that sends emails on your behalf—think marketing platforms, customer service software, sales tools, or even invoicing systems. Once we’ve mapped them out, we’ll generate SPF and DKIM records and help you publish them to your website host. These records act like digital keys for your email messages.
After the keys are created, we’ll generate the DMARC record which acts as the lock that keeps your emails protected.
v=DMARC1; p=reject; rua=mailto:re+ex@inbound.example.com;ruf=mailto:dmarc@example.com;aspf=r;adkim=r;fo=1
You’re now protected from email attacks! Congratulations! You took a big step in keeping your emails secure and your reputation high. But this isn’t the end of your email journey. Email deliverability is constantly changing. One wrong send could hurt your email health without you realizing.
With MODULR Monitor, we monitor your email health weekly and send near-real-time alerts of any issues. We’ll also help you resolve those issues quickly and effectively.
Will there be disruptions in my email schedule?
Our process ensures your emails keep flowing smoothly. Everything will run in the background, keeping your systems running seamlessly, protecting your brand and making sure your messages land exactly where they should.
What if I don't want to setup DMARC?
Big players like Google, Yahoo, and Microsoft already require DMARC for email security, and they trust it to prevent phishing. If your business doesn’t adopt it, not only could your messages get flagged as spam, but fraudsters could impersonate your brand—and that’s a hit no business can afford.
Could I do this myself?
We’ll be honest with you. The short answer is yes, you probably could figure it out. But we believe security is something you should be confident about. We’ve spent the last 10 years running tech and email programs at organizations large and small. We have the experience and confidence to do this the right way. In today’s world, you can DIY pretty much anything. But that doesn’t mean you should. When you partner with MODULR Monitor, we ensure the process is seamless and painless for you.
What do you need from me?
We need to know what tools you’re using and about an hour of your tech/website admin’s time. We’ll take care of the rest.
What’s the bottom line?
With MODULR on your side, your reputation stays intact, and your emails land exactly where they belong—and you don’t have to manage any of it.
