In-app messages are messages that appear within a mobile application. They are used to communicate with users while they are actively using the app.
Learn more →Inbound marketing is a marketing strategy that focuses on creating and sharing content that attracts potential customers to a company's products or services.
Learn more →Influencer marketing is a type of social media marketing that involves leveraging the influence of key individuals.
Learn more →An infographic is a visual representation of data or information that is designed to make complex information easier to understand and more visually appealing.
Learn more →Instagram is a free photo and video sharing social networking service owned by Facebook, Inc. It allows users to upload photos and videos.
Learn more →Integrated Marketing Campaign (IMC) is a strategic approach to marketing that combines multiple channels and tactics to create a unified and cohesive message.
Learn more →JPG (or JPEG) stands for Joint Photographic Experts Group, and is a type of image file format used for digital images.
Learn more →JavaScript is a scripting language used to create and control dynamic website content, such as interactive forms and dynamic graphics.
Learn more →Kerning is the process of adjusting the spacing between individual characters in a font to create a visually pleasing result.
Learn more →A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving its key business objectives.
Learn more →LTV:CAC (Lifetime Value to Customer Acquisition Cost) is a metric used to measure the efficiency of a company's customer acquisition strategy.
Learn more →A landing page is a web page that is designed to capture a visitor's attention and encourage them to take a specific action.
Learn more →Lead nurturing is the process of developing relationships with potential customers, or leads, at every stage of the sales funnel.
Learn more →Lead scoring is a method of ranking leads based on their potential value to an organization. It is used to prioritize leads.
Learn more →Lead generation is the process of identifying and cultivating potential customers for a business's products or services.
Learn more →A marketing funnel is a visual representation of the customer journey from initial awareness of a product or service to purchase.
Learn more →Lifetime Value (LTV) is a metric used to measure the total value of a customer over the course of their relationship with a business.
Learn more →LinkedIn is a professional networking platform that allows users to create profiles, connect with other professionals, and search for jobs.
Learn more →A long-tail keyword is a keyword phrase that is more specific and usually longer than more commonly searched terms.
Learn more →Long-form copy is a type of copywriting that is longer than the typical short-form copy. It is usually used to explain complex topics in detail.
Learn more →MP4 (MPEG-4 Part 14) is a digital multimedia container format most commonly used to store video and audio.
Learn more →MP4 is a digital multimedia format commonly used for storing video and audio, as well as still images and subtitles.
Learn more →MQL (Marketing Qualified Lead) is a lead that has been identified by marketing as having a higher likelihood of becoming a customer compared to other leads.
Learn more →Market research is the process of gathering, analyzing, and interpreting information about a market.
Learn more →Market segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors.
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