Marketing analytics is the process of using data to measure, understand, and improve the effectiveness of marketing campaigns and initiatives.
Learn more →Marketing attribution is the process of assigning credit for a sale or conversion to the various marketing touchpoints that contributed to it.
Learn more →Marketing automation is the use of software and technology to automate marketing processes, making business operation more efficient.
Learn more →A marketing campaign is a coordinated series of activities designed to promote a product, service, or cause. It typically involves a combination of channels.
Learn more →The marketing mix is a concept that refers to the four key elements of any marketing strategy: product, price, promotion, and place.
Learn more →Marketing strategy is the plan of action that a company takes to promote and sell its products or services.
Learn more →Marketing tactics are specific actions or methods employed by businesses to achieve their marketing goals and objectives.
Learn more →Marketing content is any type of content created to promote a product, service, or brand. This content can include blog posts, videos, infographics, and more.
Learn more →A marketing conversion is an action completed by a user on a website or other online platform that indicates a level of interest in a product or service.
Learn more →Marketing copy is written content used to promote a product, service, or brand. It is typically used in advertising and other marketing collateral.
Learn more →A marketing funnel is a visual representation of the customer journey from initial awareness of a product or service to purchase.
Learn more →Marketing operations is the systematic and data-driven approach to manage, plan, execute, and measure all aspects of a company's marketing efforts.
Learn more →Marketing promotion is the process of communicating the value of a product or service to potential customers.
Learn more →A microsite is a small website that is typically used to promote a specific product, service, event, or campaign.
Learn more →Middle of the Funnel (MoFu) is the stage of the sales funnel where prospects are actively researching and evaluating their options.
Learn more →Mobile marketing is a form of digital marketing that uses mobile devices such as smartphones, tablets, and other mobile devices to reach and engage customers.
Learn more →Mobile optimization is the process of optimizing a website or web application for use on mobile devices such as smartphones and tablets.
Learn more →Monthly Recurring Revenue (MRR) is a metric used to measure the amount of predictable revenue a business can expect to receive each month.
Learn more →Multi-variate testing is a method of testing multiple variables at the same time in order to determine which combination of variables produces the best results.
Learn more →Native advertising is a type of online advertising that matches the form and function of the platform on which it appears.
Learn more →Net Promoter Score (NPS) is a customer loyalty metric used to measure customer satisfaction and loyalty.
Learn more →News Feed is a feature on social media platforms that displays a personalized list of updates from people and pages that a user follows.
Learn more →No-follow links are HTML attributes that tell search engines not to follow a link to a particular website, and thus will not be in the search engine's index.
Learn more →Objectives and Key Results (OKR) is a goal-setting framework used to set and track progress towards organizational objectives.
Learn more →Off-page optimization is the process of optimizing a website's visibility and ranking in search engine results pages by building links from external websites.
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