Resources

Marketing Glossary

Because marketing has more jargon than the U.S. Army

Trade associations marketing

Trade associations marketing is the practice of promoting a trade association's products, services, and/or activities to its members and the public.

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Tradeshow Marketing

Tradeshow marketing is a form of marketing that involves exhibiting products and services at a tradeshow or convention.

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Traditional marketing

Traditional marketing is a form of marketing that uses offline tactics such as print, television, radio, and direct mail to reach potential customers.

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Transactional emails

Transactional emails are automated emails sent to customers in response to an action they have taken.

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Twitter

Twitter is an online social networking and microblogging service that enables users to send and read short 140-character messages called "tweets".

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URL

URL stands for Uniform Resource Locator and is a web address used to locate a specific web page or file on the internet.

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Unique Website Visitor

A unique website visitor is an individual who visits a website at least once within a given period of time.

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User Experience (UX)

User Experience (UX) is the overall experience of a person using a product or service, taking into account all valuable aspects of human-computer interaction.

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User Interface (UI)

User Interface (UI) is the graphical layout of an application that allows users to interact with electronic devices.

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User-generated Content

User-generated content (UGC) is any form of content created by users of a website, service, or other digital platform.

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Videographer

A videographer is a professional who specializes in capturing moving images on video. They use cameras, lighting, and other equipment.

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Viral Content

Viral content is any type of content, such as a video, image, article, or meme, that is shared rapidly and widely across the internet.

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Visual contrast

Visual contrast is the difference between two or more elements, such as colors, shapes, textures. It is used to create visual interest and emphasis in a design.

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Voice of the customer (VOC)

Voice of the customer (VOC) is a term used to describe the process of gathering customer feedback and insights to inform product and service development.

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WAV file

A WAV file is a type of audio file that stores sound in an uncompressed format. It is commonly used for storing high-quality audio recordings.

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Website

A website is a collection of webpages, images, videos and other digital assets that are hosted on a web server and made available to users on the internet.

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Website keyword

A website keyword is a word or phrase that is used to describe the content of a website and is used by search engines to categorize and rank websites.

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Word-of-Mouth marketing (WOM)

Word-of-Mouth marketing (WOM) is a form of marketing that relies on the recommendations of satisfied customers to spread the word about a product or service.

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XML Sitemap

An XML Sitemap is an XML file that lists the URLs for a website. It allows webmasters to include additional information about each URL.

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YouTube

YouTube is an online video-sharing platform owned by Google. It offers a wide variety of user-generated and corporate media videos.

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