Resources

Marketing Glossary

Because marketing has more jargon than the U.S. Army

Retweet

A retweet is a repost of someone else's tweet on Twitter. It is a way of sharing content with your followers and giving credit to the original author.

Learn more →

SERP (Search Engine Results Page)

SERP stands for Search Engine Results Page. It is the page that is displayed after a user enters a query into a search engine. It contains a list of results.

Learn more →

SMS marketing

SMS marketing is a form of mobile marketing that uses text messages to send promotional messages to customers.

Learn more →

SMTP

SMTP (Simple Mail Transfer Protocol) is a protocol used for sending and receiving emails over the internet.

Learn more →

SPF

SPF prevents email spoofing by verifying authorized mail servers for your domain, improving security and deliverability.

Learn more →

Sales Qualified Lead (SQL)

A Sales Qualified Lead (SQL) is a lead that has been identified as having a high potential to become a customer.

Learn more →

Sans Serif

Sans serif is a typeface that does not have any serifs, or small decorative lines, at the end of its characters.

Learn more →

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing a website or web page to increase its visibility in search engine results.

Learn more →

Serif

A serif is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular typeface or font.

Learn more →

Service Level Agreement (SLA)

A Service Level Agreement (SLA) is a contract between a service provider and a customer that specifies the level of service expected from the service provider.

Learn more →

Short-form content

Short-form content is content that is brief and to the point. It is typically shorter than traditional long-form content and is designed to be consumed quickly.

Learn more →

Slice of Life advertising

Slice of life advertising is a type of advertising that uses real-life scenarios to promote a product or service.

Learn more →

Small-to-Medium Business (SMB)

Small-to-Medium Business (SMB) is a term used to describe businesses that typically have fewer than 500 employees and annual revenues of less than $50 million.

Learn more →

Snapchat

Snapchat is a multimedia messaging app used to send photos, videos, text, and drawings. It is also known for its filters, which add effects to media.

Learn more →

Social Media

Social media is a type of online communication platform that allows users to create and share content, such as text, images, videos, and audio.

Learn more →

Social Proof

Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.

Learn more →

Software-as-a-Service (SaaS)

Software-as-a-Service (SaaS) is a software delivery model in which software and associated data are centrally hosted and accessed by users over the internet.

Learn more →

Stock Keeping Unit (SKU)

A Stock Keeping Unit (SKU) is a unique identifier used to track inventory in a retail store or warehouse.

Learn more →

Structured Query Language (SQL)

Structured Query Language (SQL) is a programming language used to manage data stored in relational databases.

Learn more →

Technical SEO

Technical SEO (Search Engine Optimization) is the process of optimizing a website's infrastructure and architecture to improve its visibility and ranking.

Learn more →

Telephone Consumer Protection Act (TCPA)

The Telephone Consumer Protection Act (TCPA) is a federal law enacted in 1991 to protect consumers from unwanted telemarketing calls, text messages, and faxes.

Learn more →

Terms & Conditions

Terms and conditions are the rules and regulations that a user must agree to in order to use a service or product.

Learn more →

Test market

Test market is a market research technique used to measure the response of consumers to a product or service before it is launched in a wider market.

Learn more →

TikTok

TikTok is a social media platform that allows users to create and share short-form videos, from genres like dance, comedy, and education.

Learn more →

Top of the Funnel

Top of the Funnel (TOF) is the initial stage of the sales funnel, where potential customers are first exposed to a company's product or service.

Learn more →